Team

You will deal with these four people.

That is not a platitude — it is the actual difference. At a larger firm your account team rotates and the institutional memory of your business resets every eighteen months. Here it does not.

Manoranjan Das

Manoranjan Das

Co-founder & CEO

25+ years in data analytics across pharmaceutical and enterprise customers. Master's in Planning, bachelor's in Engineering.

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Arabinda Sahoo

Arabinda Sahoo

Data Architect & Performance Lead

28 years in data warehousing, architecture, performance engineering and cloud computing. Master's from IIT Varanasi.

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Sabitha Sutrave

Sabitha Sutrave

Co-founder & Operations

17 years across public and private sectors. Master's in Geographical Information Sciences (University of London), master's in Planning, bachelor's in Architecture.

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Greg Higgins

Greg Higgins

Strategy & Business Development

A senior pharmaceutical and life sciences professional with 30 years' record of success, and broad consulting experience in analytics and market access.

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Who we are

Analytics people who understand the commercial question

We are a UK-based pharma commercial analytics company and have been working with organisations across Europe and North America since 2014, combining experience in healthcare, pharmaceutical and data analytics.

We understand the process of leveraging analytics to increase sales and productivity across the pharma industry — from commercial planning, call quality and KAM activity through to geographic coverage and sales — and we return visuals that let you understand the business rather than admire the chart.

2014
Working with pharma commercial teams
100+
Combined years of analytics experience
UK
Based in Essex, working across Europe & North America
4
Senior people, no account rotation

Work with us

With a personal point of contact and a bespoke approach, we help you gain the actionable insight that moves your business forward.